A legal client was working on a very lengthy “skyscraper” page to assist with their SEO ranking for terms related to airbag recalls. While working on coming up with linkable assets to add to the page, we decided to build out a small application that would allow users to enter their automobile’s VIN number to see if they were affected by any recalls.
Because this client’s site was built in WordPress, I created a shortcode that added this app/widget to the page so they could use it in a variety of different locations across the site.
In order to get the recall information for a VIN I used a couple different government API’s that would first figure out what the vehicle was, then checked to see if that vehicle had any airbag related recalls.
We were able to gain a variety of backlinks to the skyscraper page because of the recall checker and the page is doing very well in the search engine rankings.
- Government (NHSTA) Public API’s